Do They Still Make Aunt Jemima?
Aunt Jemima, the beloved brand of pancake mix and syrup, has been a household name for generations. Its iconic logo and delicious products have been a staple at breakfast tables across America. But with the recent social justice movements and calls for racial equality, Aunt Jemima's image and history have come under scrutiny. So, what is the status of Aunt Jemima today? Is the brand still being made and sold or has it undergone a transformation? Keep reading to find out.
TL;DR
In June 2021, the Aunt Jemima brand name was discontinued by its current owner, PepsiCo, due to its racist origins and imagery. The brand was rebranded as Pearl Milling Company, the name of the original company that produced the pancake mix product. The move was part of a larger trend of companies reevaluating and removing racist branding and imagery in their products.
What's Special About Aunt Jemima
Aunt Jemima is a brand of pancake mix, syrup, and other breakfast foods that is known for its iconic branding and long history. The brand's signature products, such as the pancake mix and syrup, are made with high-quality ingredients and are designed to be easy to use. The pancake mix, for example, is just add water, making it a convenient option for busy mornings. The syrup is made with real maple flavor which gives it a distinct, rich and sweet taste. The brand's logo and packaging, featuring the character of "Aunt Jemima" has become a recognizable symbol of the brand and has been used for over a century. The combination of the quality of ingredients and the iconic branding makes Aunt Jemima a special product.
Whatever Happened To Aunt Jemima
Aunt Jemima is a brand of syrups, flour, and other breakfast foods owned by the Quaker Oats Company. The brand's origins date back to the late 19th century, when the character of Aunt Jemima, a black woman, was first used as a logo for a line of pancake mix. The first version of the Aunt Jemima character was a minstrel-show type character played by a white woman, Nancy Green. The marketing of Aunt Jemima was heavily based on the "mammy" archetype, a black woman who was a nurturing caretaker for white families. The brand has been criticized for perpetuating racist stereotypes, and in 2020 Quaker Oats announced it will change the brand's name and image. The company acknowledged that the origins of the brand are based on a racial stereotype. The brand was rebranded as Pearl Milling Company, the name of the original company that produced the pancake mix product. The move was part of a larger trend of companies reevaluating and removing racist branding and imagery in their products.
Where Can You Still Get Aunt Jemima
There are some stores that carry this product, but they may only be available in select areas. You can check their availability at your local stores. Alternatively, you can also check the following links to check if the product is in stock:
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